THE Adaptive Golfer
PRESS & MEDIA

Press & media kit

The Adaptive Golfer is a golf practice system — a book and web app that build data-driven, adaptive 4-week practice plans with handicap-band benchmarks and Practice Strokes Gained tracking. Everything on this page is free to use for coverage. Questions, interviews, or review access: hello@theadaptivegolfer.com.

FAST FACTS

Product
A golf practice-improvement system — a book and web app
Launched
July 28, 2026
Founder
Scott Hancock, author of The Adaptive Golfer
Company
Hancock Digital Design LLC — Denver, Colorado
Platform
Mobile-first web app · theadaptivegolfer.com
Pricing
Free 14-day trial (no card) · $15/mo or $144/yr
Book
$19.99 paperback · $9.99 ebook (Amazon)
Category
Practice tracking · Strokes Gained · adaptive practice plans

Boilerplate

One line

The Adaptive Golfer is a golf practice system — a book and web app that build data-driven, adaptive 4-week practice plans with handicap-band benchmarks and Practice Strokes Gained tracking.

Short

Most amateurs practice for years without improving because reps without feedback engrave mistakes. The Adaptive Golfer scores every drill you log as Practice Strokes Gained against your handicap band's benchmarks, finds the pillar holding your scores back, and builds a four-week practice plan that adapts as you improve — a cycle the book calls the Adaptive Loop. It launched in July 2026 alongside the book of the same name by founder Scott Hancock.

Founder

The Adaptive Golfer mark
Scott Hancock
Founder & author, The Adaptive Golfer

Scott Hancock built The Adaptive Golfer after spending $5,000 on a home simulator to work out why years of range practice weren't lowering his scores. The answer was feedback — so he designed a measurement-first practice system, wrote the methodology into a book, and built the web app that runs it. He lives and plays in Colorado.

Founder headshot available on request.

Logos & brand assets

Right-click to save, or use the download link on each. The mark is a set of camera-framing corners around four ascending growth bars topped by a flag.

Primary lockup (color)
Primary lockup (color)
Mark + wordmark. Default logo.
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Mark only (SVG, transparent)
Mark only (SVG, transparent)
Scalable, full color. For icons/avatars.
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Lockup for light backgrounds
Lockup for light backgrounds
Ink wordmark on transparent.
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App / favicon icon (SVG)
App / favicon icon (SVG)
Square brand mark.
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Square avatar (PNG)
Square avatar (PNG)
For social profile images.
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Social share card
Social share card
1200×630 OG image.
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Do
  • Keep at least 30px of clear space around the mark.
  • Use the color lockup on dark or cream backgrounds.
  • Use the ink lockup on light backgrounds.
Don't
  • Distort, stretch, compress, or outline the logo.
  • Add drop shadows, gradients, or recolor it.
  • Change letter spacing or place it on a low-contrast background.

Color palette

Ink / Dark Green
#10190F
Primary text, mark corners
Forest
#16271C
Dark panels, backgrounds
Green
#3A5A40
Links, primary brand green
Medium Green
#628E43
Supporting
Bright Green (Lime)
#B6E34A
Accent, "Golfer", the flag
Off-White / Cream
#EEEDE4
Backgrounds, on-dark text

Typography

Aa
Montserrat
Display — logo wordmark & headlines (ExtraBold)
Aa
Archivo / Geist
Body & UI text
Aa
IBM Plex Mono
Telemetry labels & eyebrows

Product imagery

Dashboard — Player Profile & the five pillars
Dashboard — Player Profile & the five pillars
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Practice — plan-driven drills with Practice Strokes Gained
Practice — plan-driven drills with Practice Strokes Gained
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The adaptive four-week plan
The adaptive four-week plan
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The Wedge Matrix — calibrated carry distances
The Wedge Matrix — calibrated carry distances
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The Adaptive Golfer book cover
Book — The Adaptive Golfer
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The Adaptive Golfer social card
Social / share card
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Higher-resolution versions or additional app views are available on request. Email hello@theadaptivegolfer.com.

Links & contact